Despite its recent decline in overall worldwide marketshare, Apple’s iPhone has remained incredibly popular among consumers of all age groups and demographics — but especially so among teenagers in the United States, according to the results of an analysis published this week.
Piper Jaffray, one of the world’s leading investment and research firms with strong ties to Apple, this week published the results of its 35th semi-annual teen survey for spring, 2018, which specifically examined and sought to correlate the trends and tendencies of Generation Z in the United States.
The data was calculated using responses from a total of 6,000 teenagers, averaging 16.4 years of age with average household incomes of $66,296 per year. 55% were male and 45% were female.
What Did the Survey Find?
Notably, the findings revealed that roughly 82% of those surveyed already own an iPhone device — up from 78% during the previous, fall 2017 survey.
Moreover, approximately 84% of respondents indicated that they anticipate their next phone purchase to be an iPhone — up from 82% during the previous survey.
As depicted in the graph below, iPhone ownership and interest among teenagers has slowly but steadily grown over the last several years, starting with Piper’s spring 2014 survey.
Meanwhile, interest in Apple Watch has also grown among teenagers surveyed in the present data set, marking the largest semi-annual growth on record.
In the fall of 2017, just seven percent of “upper income teenagers” indicated that Apple Watch was their “preferred watch brand,” while the number jumped to 12% in the most recent survey.
While Apple came in second only to Rolex this time around, it’s worth noting that 20% of teenagers surveyed indicated their intent to purchase an Apple Watch within the next six-months, up from 17% during the fall 2017 survey, with Apple Watch Series 1 and 3 representing the most popular options.
Onward and Upward
iPhone and Apple Watch interest has respectively grown among teenagers even in the last six-months alone — and given that Apple is widely expected to refresh both device categories sometime during the fall 2018 quarter, it stands to reason that Piper Jaffray’s future surveys will reflect even higher interest among them.
Currently, Apple is rumored to release three new iPhone models within the September-October timeframe, including a 5.8-inch iPhone X replacement, a considerably larger, 6.5-inch OLED-equipped iPhone (currently refereed to as iPhone X Plus), as well as a 6.1-inch mid-range iPhone model boasting an LCD display — all of which will allegedly featuring Apple’s next-generation Face ID technology in lieu of Touch ID and hardware Home buttons.
Moreover, Apple could potentially release a generously updated Apple Watch Series 4, perhaps incorporating a larger, next-generation microLED display and much more — but that much remains to be seen.
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